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Technical SEO

Technical SEO Services: Core Web Vitals, Indexing & Schema

Core Web Vitals, crawling and indexing, structured data and site architecture. I'm a developer too, so I fix the issues in the code instead of handing you a report.

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Technical SEO makes sure search engines can find, crawl, understand and trust every page on your site. It's the part of SEO that lives in the code, and it's where my 8+ years as a web and app developer count most: I fix the problems myself instead of sending you a list.

What I check and fix

  • Core Web Vitals and speed: Largest Contentful Paint, Interaction to Next Paint and layout shift, measured on real devices.
  • Crawling and indexing: robots.txt, sitemaps, canonical tags, redirects, duplicate and thin pages, and Search Console coverage errors.
  • Structured data: Organization, Product, Article, FAQ and breadcrumb schema, validated in Google's Rich Results Test.
  • Site architecture: URL structure, internal links and navigation, so authority flows to the pages that sell.
  • JavaScript SEO: rendering for React, Next.js and other JavaScript sites, so content isn't hidden from crawlers.
  • Migrations: redesigns, domain moves and platform changes with a redirect map, so rankings survive the switch.
  • AI search readiness: clear business information, structured data and llms.txt, so AI assistants can understand and cite your site.

How it works

  1. Technical audit: a crawl of the whole site plus Search Console and field data, with every issue ranked by impact.
  2. Fixes: changes in your code or CMS, tested before they go live.
  3. Verification: a re-crawl, Search Console validation and a before-and-after report.

Technical SEO is one part of my SEO services; for apps, see App Store Optimization.

Technical SEO: questions

What's the difference between technical SEO and on-page SEO?
On-page SEO is the content of each page: titles, headings and copy. Technical SEO is everything that lets search engines crawl, render and index those pages: speed, structure, redirects and structured data.
Can you fix technical SEO on any platform?
On custom-built sites (React, Next.js, Node.js) I change the code directly. On CMS platforms I work within what the platform allows, and say up front if a change needs access I don't have.
Will a site migration hurt my rankings?
It can, if old URLs aren't redirected. A redirect map for every indexed URL, checked before and after launch, keeps any dip small and short.

Tell me what you want to grow.

Share your app or website and your goal (installs, leads or sales). I’ll reply within a business day with a first take.