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App Store Optimization (ASO)

App Store Optimization (ASO) Services for iOS and Android

Apple App Store and Google Play optimisation: keyword research, titles, subtitles and keyword fields, screenshot and preview-video briefs, a ratings plan and listing experiments.

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App Store Optimization (ASO) gets your app found in App Store and Google Play search, and turns more of those store visitors into installs. Store search is where most people find apps, so your listing is one of the cheapest growth channels you have.

What's included

  • Keyword research: the terms people type in each store, from store autocomplete, Apple Search Ads popularity data and your competitors' listings.
  • Metadata: the app name (30 characters), subtitle (30) and keyword field (100) on the App Store; the title (30), short description (80) and full description on Google Play.
  • Creative: briefs for screenshots and preview videos that sell the app in the first two images.
  • Ratings and reviews: in-app review prompts at the right moment, and replies to reviews.
  • Localisation: listings written for each market you sell in, not just translated.
  • Testing: Product Page Optimization on the App Store and store listing experiments on Google Play, run again every few weeks.

Why a developer for ASO

I build React Native apps for iOS and Android, so I know both stores' rules, release process and console data from the inside. If a fix needs the app itself (a review prompt, a deep link, a faster first launch), I can make it. ASO pairs well with my SEO services when your app also has a website.

App Store Optimization (ASO): questions

What's the difference between ASO and SEO?
SEO ranks your website in Google search. ASO ranks your app in App Store and Google Play search and raises how many store visitors install it. The ideas are similar, but each store has its own fields, limits and ranking signals.
How long does ASO take to work?
Store rankings usually respond to metadata changes within a few weeks, once the update is reviewed and indexed. Screenshot and listing tests need enough store traffic to reach a result, so they run for at least two weeks.
Do you also run Apple Search Ads or Google App campaigns?
Yes. Paid installs and ASO work best together: the ads show which keywords convert, and a better listing lowers what each install costs.

Tell me what you want to grow.

Share your app or website and your goal (installs, leads or sales). I’ll reply within a business day with a first take.